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The finance stack for e-commerce founders

Chartered Accountants helping online brands stay compliant, understand their numbers, and scale profitably through accounting, tax and financial support.

Supporting founders building online brands

We work with founders and teams building modern e-commerce businesses, including:

• Shopify brands
• Amazon and marketplace sellers
• Direct-to-consumer brands
• Subscription e-commerce businesses
• Online consumer businesses scaling their operations

Whether you're launching your first product or growing an established brand, we provide the financial support needed to run and scale your business compliantly and with confidence.

Built on experience inside fast-growing e-commerce businesses

NewLief was founded by Chartered Accountant Jonathan Lief, who previously worked in finance roles at high-growth consumer companies including Deliveroo and Moonpig.

This experience provides first-hand understanding of the operational and financial challenges faced by modern online businesses — from managing high-volume transactions to supporting rapid growth.

NewLief was created to bring that experience to founders building the next generation of online brands.